We’ve been lucky enough to have Allure Bridals in store since we opened in February 2015. We absolutely love all of the ranges under the Allure banner. Their styles are always fresh, their fit is amazing, the fabrics are very high quality and there is a style for everyone! Come in and check out these beautiful gowns, exclusive to Embrace Bridal Geelong!
Allure began in 1998 as a retail store and have grown into a multi award winning bridal manufacturer.
Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. Allure believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of a patented Allure construction. The result is our three bridal collections: Allure Bridals, Allure Romance and Allure Couture along with Madison James.
About the collections:
For our Allure Bridals collections, we believe in the details—beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. Brides deserve to be at their most beautiful, and our aim is not only to design and produce the perfect gown but to provide daily inspiration for our brides-to-be through our media presence.
Our Allure Bridals collection is all about the details—beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine.
Allure Romance is all about lace and ball gowns. We incorporated subtle silhouettes with soft, feminine element for a collection truly embodying its name: romance.
The Allure Women’s collection features gorgeous structured fabrics along with lace appliqué and one spectacular satin sheath.
The Madison James Collection is the dream of any modern, sophisticated bride. Featuring fresh silhouettes, avant-garde fabrics and innovative lace textures and patterns, Madison James is equal parts romantic and chic; beading and gorgeous embellishments accentuate the unique, clean designs. The collection aims to highlight the breathtaking beauty of a woman in love.
The Wilderly Bridal Collection is a refreshing take on your traditional boho style with a touch of elegance. Beautiful laces, easy to wear and reasonably priced.
Allure Modest provides a collection of classic bridal gowns designed to provide extra coverage without sacrificing style.
Allure Bridesmaids offers a wide selection of gowns for the bridesmaid — who deserves to feel beautiful alongside the bride on her wedding day.
Our Allure Couture collection features incredibly lush fabrics. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. And look for gilded lace, one of our favourite new elements in the collection.